March 10, 2022 – The collaboration of the Department of Education (DepEd) and GMA Network bagged the Silver Award in Excellence in Corporate Social Responsibility (CSR) category at the inaugural Marketing Excellence Awards (MEA) 2021 in the Philippines.
“The whole DepEd family is honored and grateful for our collaborative project with GMA Network. With GMA’s nationwide reach, this partnership has realized our vision of delivering quality basic education anywhere in the country, by all means possible,” Education Secretary Leonor Magtolis Briones said.
“In this digital age, getting enough resources to ensure a high-quality education for our children is a big problem. This is why we need to foster more partnerships with private companies to close the gap. We need more of these cooperative solutions,” she added.
The said category recognizes the best marketing program of an organization for a charity or cause, which should have benefited both parties and had a positive impact on society.
Last December 2020, DepEd sealed a partnership with GMA that paved the way for the free airing and access of DepEd TV episodes in the latter’s digital channel and platforms further strengthening the Television-Based Instruction as a learning modality.
Through DepEd TV on GMA, the Department reached millions of learners nationwide, who utilize the TV-based education set-up as one of its learning modalities.
According to a Kantar report from Intercontinental Broadcasting Corporation (IBC-13) last December 2021, DepEd TV reached around 18 million school-aged viewers aged two to 12 across the country since its launch in October 2020.
“This project captures the spirit of “Bayanihan” and how communal effort transforms our nation. We recognize and salute GMA Network for getting involved in the education sector. Recognizing their impact on our initiatives, they aided us in responding to the needs and concerns of our learners,” Undersecretary for Administration Alain Del Pascua noted.
Winners received national and international coverage across Marketing-Interactive’s platforms and were showcased at the virtual awarding ceremony on January 28.
Based in Singapore, MEA is the premier platform for marketers to highlight their creative excellence, successful strategies, and effective delivery. It is the flagship awards program of Marketing-Interactive that rewards and celebrates outstanding work across the marketing spectrum, from creative advertising, PR, and market research, among others.
After more than a year of its broadcast, DepEd TV has received various international acknowledgments and awards, including the Grand Prize for Outstanding Thematic Presentation at the Signis Asia TV Conference, National Winner for Best Pre-school Program and Best Children’s Program in the Asian Creative Awards, and Policymaker EdTech Champion at the 10th mEducation Alliance Anniversary and Award Show.